Brand design for a fictional brewing company
I had been itching to get back into graphic design and explore brand related work. Bringing this brand to life was the ultimate passion project. Cheers!
To help establish a direction for the brand look and feel, I created a mood board and explored typography.
Drawing inspiration from beverage packaging trends, we decided to use illustration as a way to personify different beer flavors.
While developing the illustrations, it was important to consider what layouts they would appear in to ensure proper spacing and sizing of elements.
The final visual identity includes a logo and sub-marks, brand colors, typography, and visual elements to tie it all together.
The visual identity was used to develop designs for both print and digital applications.
