Event design for Simple's design week open house
Simple decided to host their first Design Week event in 2017, and needed an identity that would make a lasting impression on the creative community.
The brand design team established the theme "This is Simple," serving as a play on words.
While our company name was “Simple,” the problems we encountered every day in design were most definitely not. I knew that we wanted to convey the amount of work (and sometimes messiness) that goes into designing a product and brand that is so seemingly, well... simple.
Textures and layers created from original process images were used to convey a feeling of dimension to illustrate the depth of our process and work.
This was balanced by elements of Simple's minimalist brand aesthetic (which was newly refreshed). The final effect of the 3 poster series was a "behind the scenes" blueprint effect.
The theme was extended to a series of additional posters that were displayed as a gallery throughout our space.
These posters highlighted our brand and product features. Similarly to the large posters, these textures were created entirely from pieces of process work that originated from the specific feature they relate to. The use of our brighter brand colors, along with playful copy written by our copywriters, created a friendly and approachable tone.
Our final touches for the event were a welcome poster and swag kits for attendees.
